The Visual Merchandising team at Seafolly are constantly pushing the limits of their in-store experience to surprise and delight their customers. For this summer campaign, we were asked to assist with the industrial design, large format prints and installation of window displays at six premium stores and twenty-two stores in total.

Seafolly’s summer campaign ‘Caribbean Kool’ is a reflection of the colours and textures of their summer collection. The tactility and artisanship has been translated into the window display by using 4000 metres of 6mm diameter rope custom dyed to match the season’s hero swimsuit. The coloured cotton twine is grounded with fsc certified plywood boxes.