A window display campaign for twenty-five stores in Australia, Dashing worked with the Sunburn marketing team to print and install bright and vibrant window art that would scream summer and bring shoppers into the store to explore the new range.

To create the desired effect, we produced a variety of fluorescent and ultra-clear vinyl decals so that the campaign imagery and text would pop. The bold colours capturing the attention of passing shoppers with the objective of increasing product sales and driving more foot traffic in-store.