Dashing partnered with Target and Wellcom Worldwide to manage the concept design, development and manufacture of this year’s Holiday windows and in-store printed collateral for all stores nationwide. A key requirement for the campaign being the use of recycled¬†and recyclable substrates throughout.

Building off the styling and elements we supplied for Target’s TV commercial, we designed and manufactured offshore all props, ornaments, trees and backdrop shimmer curtains for the windows. The spirit of Christmas then brought in-store with the production of festive point of sale and collateral.