The brief from Telstra was to create and execute window displays that represent movement and reaction for their Sydney and Melbourne concept stores. Bringing focus to the customer and how their plans change.


We designed, sourced and installed freestanding walls made from printed ReBoard with 290 foam fins. Three lightbox modules were then attached to the wall housing six powerful fans, sequentially programmed together with LED’s to blow air outwards at the foam fins. The fins around each lightbox flutter with the wind as each box is illuminated delivering a sense of intrigue and drawing attention to the campaign messaging.