The Athlete’s Foot approached us with a brief for the brand ASICS and their launch of the new Kayano 23 running shoes. The brief directed us to call out the exclusive colours in the shoes, created only for The Athletes Foot.

We developed three concepts for the team at TAF and ASICS to choose from. We organised a photoshoot to set up the imagery that you see in the campaign, using our internal photographer and team.


The wave box display was created to highlight the technology features in the shoe. Our design team and industrial designers worked collaboratively to produce this piece that works as a great product placement for the shoe. The campaign elements varied across the differing store types. We produced this campaign and distributed it across 150 TAF stores for self-install.