Installed across 140 of The Athlete’s Foot stores Australia wide, Dashing were briefed to manage the concept, graphic design, finished art, print and distribution of the window and in-store display elements for this entire campaign.

The creative team crafted the concept and design to accentuate the campaign message and highlight the feature blue colour across all store Point of Sale elements. This included window banners, ferrous paper, window decals, shelf boxes, various in-store activation panels and the feature display stand panels in the window.