A lightweight and packable adventure essential, every ThermoBall Eco style is made with 100% recycled insulation. To bring this message to life in their stores, Dashing partnered with The North Face to design, produce and execute premium and effective window displays for nine locations across Australia.

Knowing that the range has given an equivalent of 3.6 million plastic bottles new life this season, we created large 3D bottles made from the recyclable material Re-board bringing tangibility to the campaign. Large hanging banners framed the window to further educate customers and encourage consideration and purchase.