Dashing was briefed by Under Armour to design, produce and install elevated window and store displays to launch their Flow Velociti Wind collection. UA Flow running shoes were built to give customers the grippy feeling of speed. The campaign highlighted the main features of the product, through impressive displays emphasising taglines and powerful images.
Based on their global direction, we have developed running zones featuring footwear pedestals with acrylic illuminated rings and mirror acrylic toppers, plus footwear wall panels and digital ecom assets. The activations were installed in the Under Armour brand house store in Chadstone and a few Rebel Sport RCX top-tier stores.