Looking for an exciting way to launch the new HOVR running shoes and product line, Under Armour approached us with a brief to collaborate with them on the industrial design, print, distribution and installation of the campaign across three Under Armour Brand Houses and 160 Rebel stores in Australia.

The result was a beautiful representation of the campaign across their windows and in-store. A hero feature window was a key feature using giant fabric, fans and hanging shoes to suit the tagline ‘lifts you up’. Carried in-store with launch zones and footwear tables to tell more of the running story through campaign imagery, custom acrylic plinth toppers, curved red acrylic product displays and 3D lettering.