The brief from the Under Armour marketing team was to manage the industrial design, print, distribution and installation of window displays and footwear walls for the Under Armour brand house in Chadstone Shopping Centre.

 

 

Dashing designed, sourced and produced the shoe display in the window from acrylic and flexible neon lighting. This prominent feature was supported by a large hanging 3D shoe, window decals and hanging banners. To highlight the campaign in-store, we designed and printed footwear walls to categorise and give information on the shoe lines in a visually engaging way.