The brief from the Under Armour marketing team was to manage the industrial design, print, distribution and installation of window displays and in-store Point of Sale printing for three Under Armour brand houses in Australia.

Dashing designed and produced the light pulsing display in the window from acrylic and flexible neon lighting. This was supported by window decals and backdrop banners. We printed POS items on a number of stocks and materials to highlight the campaign in-store.