Under Armour approached us to create a campaign that would drive consideration and conversion of their Womenswear collection, showcasing the new product design and innovation. Aiming to revolutionise the¬†shopper experience and attract customers to the UA areas at Rebel Sport RCX stores, we designed and produced leading-edge women’s walls and launch zones.


Aligned with the messaging “Through Unbreakable Confidence”, we used strings to create tunnel-like visuals, which were hand-crafted by our talented Dashers.

The mannequins were placed on SAV-wrapped bases and, for the walls, we produced edge-lift acrylic signage, plus mounted lettering and white ink on clear acrylic displays.