The brief from Uniqlo was to hero their new Airism products and its technical features. The team at Uniqlo wanted to see movement and a custom design that would draw attention to the product and aisle in-store.
We designed the concept around creating the effect of air, breathability, and movement of the clothing in a 3D display. Our industrial designer produced spinning fans within the structure for maximum impact. This was then carefully installed in four stores across Australia to ensure all technical all elements were running as they should.