As one of the biggest supermarket chains in Australia, Woolworths was looking for innovative digital ways to communicate in the fresh food area of retail stores, Dashing came on board to create a concept that could achieve their objectives and generate positive results. This bespoke solution is on trial at their Kellyville store, in Sydney.

We have shared a few ideas of digital ways to communicate, however, Woolworths preferred the option of adding the projectors on top of units, in a targeted internal area. Dashing worked together with their team to develop the concept drawings, source the stock, prototype, and install the projectors. We have produced the acrylic screens, frames, and supplied projectors that use a 3M reversible film. The projectors are linked to their portal and media player, so content can be constantly updated.