Local area marketing portal
With a diverse network of branches, ANZ needed an efficient solution to manage their brand and execute consistent marketing at local levels. With Dashing X technology, they were able to optimise internal processes, simplify communication across the whole business, and empower teams.
Taking advantage of most Dashing X standard features, ANZ could use regions and organise visibility at a branch category level. The head office stays in control having a holistic view of our Brand Management Platform, while users can only see relevant content to their local area marketing. We have also developed some personalised features for the ANZ Portal, such as the request manager, which allows branches to create a marketing request, and the head office can review and approve all stages through the admin dashboard.