David Jones Food
Digital Asset Management (DAM)
Local Area Marketing Portal
As a multi-outlet business, David Jones Food needed a solution to execute their local area marketing efficiently. We have developed a tailored Dashing X Portal for them, aiming to improve team efficiencies and simplify the workflow. The platform allowed the company to automate some manual aspects, streamline processes and maintain brand consistency.
For this personalised solution, we have added three role types: designers, campaign builders, and approvers. Designers can store creative content in our Digital Asset Management (DAM) system, Campaign builders can use dynamic templates to generate marketing collateral, such as on-shelf tickets and menus, these will then be sent to the head office for approval.