Dashing X

David Jones Food

David Jones Food


Digital Asset Management (DAM)


Local Area Marketing Portal

As a multi-outlet business, David Jones Food needed a solution to execute their local area marketing efficiently. We have developed a tailored Dashing X Portal for them, aiming to improve team efficiencies and simplify the workflow. The platform allowed the company to automate some manual aspects, streamline processes and maintain brand consistency.

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For this personalised solution, we have added three role types: designers, campaign builders, and approvers. Designers can store creative content in our Digital Asset Management (DAM) system, Campaign builders can use dynamic templates to generate marketing collateral, such as on-shelf tickets and menus, these will then be sent to the head office for approval.

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