adidas
adidas - Al Rihla World Cup
adidas recently revealed the Al Rihla as the official match ball for the FIFA World Cup Qatar 2022, engaging Dashing to boost its launch in key Australian retailers.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We partnered with the adidas creative team to develop impressive launch zones that would highlight the campaign tagline “your journey starts now”, which is associated with the meaning of Al Rihla in Arabic – “the journey”. Guided by the brand’s global concept, Dashing produced two displays at Ultra Football stores and five at Rebel Sport stores, all of them combining multi-coloured sails, representing the iconic boats and flag of Qatar, plus fitting room magnetic walls with impactful graphics.
Sustainability was a priority in this project, as the Al Rihla ball is the first FIFA World Cup ball to be made exclusively with water-based inks and glues, we used sustainable stocks to produce an eco-friendly activation. Digital 55” screens were added to the area to showcase the 3D content supplied by the brand, giving life to the campaign.
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Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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