Adidas

Adidas – Formotion Launch Zones

Adidas approached us to create performance-led launch zones for their Formotion campaign.

Mannequins were displayed in bespoke plinths, in front of a cord installation that reflects the product benefit: innovative zoned compression that supports your body in motion, while engineered knit gives you maximum flexibility.

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Dashing managed the production, freight, and install of this activation.

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Curved wooden tables showcased products, with an interactive tablet to display look-book content where customers could explore the collection. Additional coloured acrylic tables were used to educate clients about the tech benefits and the Creators Club. Plants completed the area, creating a homely atmosphere.

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