adidas - Impossible is Nothing

The adidas ‘Impossible is Nothing’ campaign celebrates the fun in football and the excitement around the FIFA World Cup 2022™. From tracksuits to training wear, Dashing collaborated with the brand to activate Launch zones that promoted all things World Cup, influenced by the official Al Rihla ball.

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We partnered with adidas to elevate their brand within Rebel Sport wholesale and Adidas Performance Stores. Dashing was tasked with the manufacture, logistics and installation of the Launch zones and in-store collateral, adapting the design from the global brief to fit the local market.

Elements included 3D fabricated stands from wood, acrylics, reboard, synthetic grass flooring and decals. In-store printed collateral created theatre and built the story across Ultra Football and Performance Stores.

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