adidas
adidas - Manchester United
Dashing, adidas and Rebel Sport collaboratively took over the Melbourne Central Rebel store, completely transforming the windows and retail interior into a Manchester United theme for special guests’ invite night.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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The shopping centre was flooded with vivid red by the window display we manufactured and installed at the Rebel Sport store in the heart of Melbourne. The fabricated framework housed an eye-catching LED halo highlighting the Manchester United Jersey, along with a cluster of imagery both hanging and supported from the ground up. The display is lit up by the bright fabric backdrop and 3D window lettering.
Customers were transported to the locker space of the clubroom at Old Trafford when they explored the pop-up we installed in-store. We even flipped the activation upside down to add an Australian twist to it, playing on the land down under! The fabrics surrounding store entry and interiors were entirely produced by Dashing, calling out the Manchester United club brand.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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