adidas - Manchester United

Dashing, adidas and Rebel Sport collaboratively took over the Melbourne Central Rebel store, completely transforming the windows and retail interior into a Manchester United theme for special guests’ invite night.

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The shopping centre was flooded with vivid red by the window display we manufactured and installed at the Rebel Sport store in the heart of Melbourne. The fabricated framework housed an eye-catching LED halo highlighting the Manchester United Jersey, along with a cluster of imagery both hanging and supported from the ground up. The display is lit up by the bright fabric backdrop and 3D window lettering.

Customers were transported to the locker space of the clubroom at Old Trafford when they explored the pop-up we installed in-store. We even flipped the activation upside down to add an Australian twist to it, playing on the land down under! The fabrics surrounding store entry and interiors were entirely produced by Dashing, calling out the Manchester United club brand.

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