Adidas
Adidas - Play Until They Can't Look Away
Amplifying Adidas’ Women’s World Cup Campaign.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about Adidas - Play Until They Can't Look Away
Our relationship with Adidas has blossomed into an unbreakable bond, and for their ‘Play Until They Can’t Look Away’ Women’s World Cup Campaign, we raised the bar to deliver a series of executions across POS, window displays, external FIFA fun festival and national store rollouts at Rebel Sport and Ultra Football.
Vibrant 3D trophies measuring a staggering 1.5 meters manufactured offshore were combined with locally produced print elements, launch zones and lightbox fabrics that radiate energy, creating an immersive experience for soccer enthusiasts. At Ultra Football in Sydney, we engaged a local artist to hand-paint a campaign mural, infusing the store with an enchanting and unique essence.
But what’s a FIFA extravaganza without the iconic soccer ball? We wrapped the giant balls used in the Men’s World Cup with the Women’s official colours and design, installing them across four states and transforming spaces into soccer wonderlands. With the World Cup setting its stage in Australia and New Zealand, it was crucial to execute every step of the project to perfection. From design to production, logistics, and installation, we delivered outstanding displays kicking off an unforgettable chapter in female sports.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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