Adidas - Predator 23

Developing a game-changing campaign for the 2023 Adidas Predator football shoes.

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Evolving from the brand’s global direction, Dashing adapted the design concept to suit the local market and fit for purpose at key Rebel Sport and Ultra Football stores in Australia. 

We activated fifteen premium launch zones, producing and installing the project assets to be in line with the in-store footwear point of sale for the launch of their Predator collection. The zones highlighted the brand ambassadors on standing display mannequins, similar to the ones used in the product film advert. The printed collateral emphasised the benefits of the football boots and campaign taglines.

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