adidas - Predator Edge

adidas Predator football boots are synonymous with footballing excellence and are a timeless icon of the brand. The new Predator Edge is designed for players seeking to control and dominate the game.

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Dashing collaborated with adidas to boost their major football launch at Rebel Sport stores in Australia. The focus of the activation was the Flagship and fleet windows, having the football boot as the campaign hero. We ensured we glorified the product physically by using bright hanging lightboxes with shoe displays.

The windows also included multiple hanging banners highlighting the product and the players, digitally cut decals, and a lightbox fabric. The elevated displays were installed at Rebel’s top-tier RCX stores and we tailored the activation for other stores, which also included football walls and footwear gondolas. 

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