Adidas - Home of Classics

Adidas engaged us to create elevated window displays for the Hype DC flagship at Market St in Sydney CBD, highlighting their Home of Classics campaign. Our team created two unique windows playing with the traditional black and white palette and elevating the renowned brand stripes.

On the black side, Kappa stripes had overlapping layers secured with reboard screws and wall mates for structural integrity. We used lightweight strip lighting to give a halo effect, with clear shelves highlighting the product.

On the white side, a suede look angled plinth displayed the shoes, where we managed to conceal all raw edges of the uniquely shaped Kappa boards for a premium look, utilising two different materials to make it really pop. The windows were shipped in four flat-packed panels, being very easy to set up on-site. During the install, several pieces were attached to make the stripes, which were over 3m long and suspended from the ceiling grid.

3D Kappa decals elevated the tagline, Hype and Adidas logos on the window to top it off. We were thrilled to manage this project from start to finish, including the creative concept, industrial and art design, production and installation. The feedback we received from both brands was absolutely incredible!

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