Bastion Agency
Giorgio Armani Privé - Chadstone Pop-Up
Elevate your senses with Armani Privé.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about Armani Privé - Chadstone Pop-Up
Dashing partnered with the Bastion Agency to unveil the first Giorgio Armani Prive experience at Chadstone in Melbourne, showcasing twenty-four key ARMANI PRIVÉ fragrances.
The activation was powered by interactive AI and included a space for private consultations with scent experts, along with an engraver for bottle personalisation.
Our team executed the global vision by crafting captivating 3D renders, structural designs, and shop drawings tailored to the space and centre guidelines. Every element was tested and fabricated to perfection, ensuring an unparalleled retail journey. We elevated the experience with luxurious gold mirror finishes and vibrant light boxes, creating a premium aesthetic that left a lasting impact. In the 8x8m space, we strategically positioned entry points on each side and integrated storage within the fixtures, maintaining a neat environment. Our Dashers seamlessly installed the pop-up overnight, ensuring minimal disruption to the bustling shopping centre.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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