Asics – Gel Kayano 28

We worked with Asics to design, produce and install their Asics Gel-Kayano 28 campaign.

Dashing was tasked to boost the latest Kayano launch at Rebel Sport RCX stores with impressive running zones, plus shoe tables and wall panels installed across the whole network of Rebel stores.


The RCX running zones executions featured a motorised cotton reel telling the story of the knitted upper part of the shoes, and custom plinths highlighting the GEL™ technology cushioning.


Elements included floor decals, dynamic lightbox, knit cylinders, footwear tables, and walls.


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