Asics
Oasis Pack Energy Zones
Dive into excellence with Asics!
Asics
Dive into excellence with Asics!
Asics approached us to create hype and excitement around their new Oasis pack, aiming for a distinctive approach to showcase the product and boost sales at Rebel Sport stores across Australia.
We designed a structure to emulate an oasis in the middle of the store, using the natural subtle waves and creases created by the soft fabric drops to mimic the texture of a cascading waterfall.
The illuminated structure in the centre creates a glow that draws attention to the Asics boots. Every detail was meticulously considered, from the custom-painted metal bases to the precisely colour-matched fabric drops and floor decals, all harmonizing flawlessly with the vibrant teal accent of the football boot.
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