ASICS
Lace Up & Gel-Kayano 31
Empower your journey for every step ahead
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
We collaborated with Asics on their recent campaigns for ‘Lace Up and Gel-Kayano 31’. Inspiring everyday runners, motivating and empowering them to become unstoppable.
Handling design, production, and installation of all elements, our approach ensured a flawlessly executed and visually captivating presentation that created a significant impact.
Olympics Lace Up
We designed custom-made frames with intricate handwork on oversized laces to add a unique touch to the Lace Up concept, embodying the vibrant colours of gold and yellow in the national palette.
Our team adapted the design to feature in different formats on Asics windows, a Westfield VM cabinet, gondolas and energy zones at selected Rebel Sport stores, encouraging Australia to Lace Up for the Olympics.
GEL-KAYANO 31
For Gel-Kayano 31, we designed layered foam displays inspired by the stability and support of the shoe model, alluding to a mechanical look and feel. Showcased in Asics windows, Rebel running zones and footwear tables, the activations attracted customers and highlighted the campaign’s key messages.
Each layer was carefully spray-painted to match exclusive shoe colours for Asics and Rebel stores. Dashing’s detailed craftsmanship and innovative approach perfectly aligned the local executions with the global brand direction, inspiring Australians to experience stability in every step.
*Mannequins and shop-fitting were not handled by Dashing.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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