Asics
Asics - Premier Pack Football 2023
Dominating the field with ASICS!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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Drawing inspiration from the premium gold and white design of the ASICS Premier Pack football boots, we extracted the faceted pattern and turned it into a premium 3D polygonal form as the hero element on the plinths to highlight the boots.
The 3D faceted design is echoed throughout the window and in-store wall displays, as well as a seeding box that was sent to key athlete ambassadors to create hype around the launch. The window display features four lightning-shaped neons that were programmed to chase down towards the boots to create a visually engaging and leading piece, which is further highlighted by the window decal frame, drawing attention to a central focal point. There was a mixed use of gold substrates such as alupanel, mirrored acrylics and prints which were meticulously colour-matched for a cohesive campaign visual consistency.
The Seeding Box packaging design features a mirrored gold acrylic outer with shards that create gaps for the lighting inside to glow through, which upon lifting the lid, the under lighting shines onto the boots to create a wow factor. The window execution resulted in consecutive record sales weeks for the ASICS brand in Rebel Sport stores. They saw an 18% increase in the average weekly sales in the four weeks post-installation, compared to the prior month.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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