Australia Post

Australia Post - Christmas 2021

Australia Post’s Spread the Merry 2021 Christmas campaign took a change in direction this year delivering just what the country needed – a bit of fun.

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Utilising the Aussie letterbox as the hero, the campaign showcased how Australia Post connects people right across the country and helps make their dreams come true. The Dashing team were tasked to activate the 2021 “Spread the Merry” campaign across 33 post offices, with 3 flagship stores based in city centres.

The project included interactive moving and sound actioned window displays, an archway and a free-standing Christmas tree complete with parcels and packages. Dashing collaborated with The Monkeys to ensure the activation aligned with the creative direction and all campaign assets, producing an immersive end-to-end in store experience that resonated with Australia Post and its customers.

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