Australia Post
Australia Post - Delivering Christmas
In the heart of Australia Post operations lies the sorting room, the pulse of their commitment to ensure everyone receives their Christmas cards and gifts.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about Christmas with Australia Post
This year’s campaign aimed to bridge the enchantment of technology with the tireless efforts of those working behind the scenes, woven together through the clever narrative from The Monkeys, presenting ‘Nic the intern’. The story unfolded from digital platforms to the physical realm of flagship stores, including Melbourne GPO, Sydney QVB, Brisbane, and Orange.
Visually engaging displays present ‘how they do it’ with the movement of the conveyor belt showcasing products, along with the lighting and polished finishes in gold contributing to a spectacular ‘wow’ moment for the consumer. A fusion of design elements, including industrial, conceptual, and graphic design, combined with locally sourced mechanics, brought this 3D construct to life with its modern yet nostalgic feel.
The windows consider the brand’s sustainability vision by utilising reboard and aiming to repurpose mechanical components to minimise waste. The result was a visually striking and environmentally conscious representation of Australia Post’s crucial role in ‘sorting’ Christmas, resonating with authenticity, warmth, and joy.
We received incredible feedback from the Australia Post team! William Cleary, the Campaign Lead Retail Marketing, said “The whole Dashing team is passionate about their work and their clients. They have an exceptional understanding of our brand and retail space. Whether aligning to existing campaigns in collaboration with other agencies or being given more creative license as with the case of Christmas 2023, the results are always the same – engaging, on-brand and thoughtful activations”.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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