Value Retail Group
Best and Less – Lingerie Department Signage
Looking to find an effective way to reflect their new lingerie and underwear proposition and buying strategy in their stores
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
We were briefed by Best and Less to assist with the creative concept and execution of their store fit-out for this department at their new Castle Towers location.
The concept was to be used as a test and validation in the market and if successful, rolled-out across their entire network of 194 stores across Australia.
Building on their product shift towards a more tech-focused, innovative and modern range, we worked collaboratively to create a concept which incorporated their colour palette, illustrations and photography. We then prototyped, printed, distributed and installed the bulkhead frames, hanging signs, navigational POS, table POS, pricing and fit POS and collab. zone, with every element creating an environment to make their target customer feel special.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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