House of Fine Wines & Champagne Bollinger
House of Fine Wines approached us to bring to life a premium window for Bollinger at David Jones Sydney flagship to celebrate the release of their vintage 2008 R.D Champagne.
With the global direction coming from Bollinger France, the key narrative was to highlight and translate the bottle silhouette into the window. Our team adapted the concept and re-engineered the activation to launch the product in Australia as the first in a large rollout. The biggest challenge in this project was the limited access to the window and narrow dept – less than 1 meter! Our industrial designers had to build the display from front to back to achieve an outstanding result within the budget and timeframe.
The display combined aluminium sub-frames, acrylic panels mounted with flex neon, plus additional layers of PETG with mirror gold application printed in a metallic brown Pantone. We added warm LED lighting between the five layers, and illuminated plinths featured the product. Frame window decals and black sides were used to isolate the activation focal point and create a wow moment.
Photography: Terence-Kent Ow & Jessica Lindsay
Photography: Terence-Kent Ow & Jessica Lindsay
