BONDS
Bonds - Christmas 2024
Inspiring the perfect gifts for every Christmas wishlist.
BONDS
Inspiring the perfect gifts for every Christmas wishlist.
Bonds approached us to bring their Holiday campaign to life with dynamic window concepts featuring 3D theatre and eye-catching propping.
Their goal was to remind Aussies why Bonds is the perfect gift for all the family during the festive season, aligning back to their always-on brand campaign ‘As Worn By Us’.
We were challenged to design concepts that seamlessly adapted across different store grades and evolved with their seasonal Christmas range. Our scope encompassed ideation, sourcing, prototyping, and installation of window displays and in-store signage.
Over the three-month campaign, we focused on creating clear distinctions between each phase to keep the excitement fresh. At the same time, we optimized for cost efficiencies and ensured flexibility for sale periods.
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