Bonds

Bonds Christmas 2025

A fit for every

Bonds’ festive campaign celebrates the real, unfiltered moments of an Aussie Christmas, embracing the tagline ‘Made for However You Do Merry and Bright’. Partnering with Dashing, the brand brought the holiday spirit to life in-store nationwide, cementing Bonds as the consistent thread for every Australian family’s Christmas.

We developed and produced creative across three campaign phases and tiers, ensuring a seamless rollout that will evolve with the season, from elevated festive displays to summer-infused storytelling. The activations balanced creativity with practicality, designed for easy installation by store teams while maintaining visual consistency across the network.

Sustainability was considered at all stages, with recyclable materials like re-board used for window and tabletop elements. The result was a bright and playful retail experience.

*Full body mannequins not produced by Dressed by Dashing*

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