Bonds - Gift Comfy

Redefining Family Gifting with Bonds!
The 2023 Bonds Christmas campaign digs into our family albums to tell a heartwarming story and remind people why they love the brand, encouraging customers to gift comfort this season. 
Dashing developed a three-phase concept that ties in with the brief, crafting a 3D theatre experience filled with photo frames, handwritten notes and gifting paper. Exploring various options, our team tinkered with the stacked polaroid frame, experimenting with different stocks until it achieved the ideal balance of sturdiness and charm as the window centrepiece. 
The Chadstone flagship had an additional activation area where visitors could choose a prop and strike a photo to take home. Sustainability was considered in all stages, ensuring the elements were sourced responsibly and using reboard where possible.

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