Bonds
Bonds - Tis the Season to Play
Bonds approached us to develop strong window and store displays, elevating their top-tier and flagship stores. The campaign evolves around the festive themes of joy, fun and silliness, dialling up the PLAY!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We aimed to increase the shopfront conversion through eye-catching window displays that would invite customers to enter the store. Colourful lanterns that mimic fairy lights were combined with glitter flooring and illuminated PLAY 3D printed lettering, finishing up with vibrant paper chains, present boxes and banners. We created an exciting in-store experience with a flickering POS sign with illuminated button lights and graphic treatment to the floor and walls, encouraging everyone to shop at Bonds for all their gifting needs.
As the windows would be live for five weeks, we broke them up into phases to keep things interesting. In the middle of the campaign, the windows were fully covered by a bright yellow decal calling up Black Friday – these were then removed after the sales period, revealing Christmas again. We rolled out the campaign nationally, working with the Bonds creative team from design to prototyping, artwork development and installation.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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