Bonds - Tis the Season to Play

Bonds approached us to develop strong window and store displays, elevating their top-tier and flagship stores. The campaign evolves around the festive themes of joy, fun and silliness, dialling up the PLAY!

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We aimed to increase the shopfront conversion through eye-catching window displays that would invite customers to enter the store. Colourful lanterns that mimic fairy lights were combined with glitter flooring and illuminated PLAY 3D printed lettering, finishing up with vibrant paper chains, present boxes and banners. We created an exciting in-store experience with a flickering POS sign with illuminated button lights and graphic treatment to the floor and walls, encouraging everyone to shop at Bonds for all their gifting needs.

As the windows would be live for five weeks, we broke them up into phases to keep things interesting. In the middle of the campaign, the windows were fully covered by a bright yellow decal calling up Black Friday – these were then removed after the sales period, revealing Christmas again. We rolled out the campaign nationally, working with the Bonds creative team from design to prototyping, artwork development and installation.

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