Retail Zoo

Boost Juice Christmas 2021

Boost embraced the Merry, Bright & Up all Night Summer Christmas, and so they approached Dashing to develop a fun and more physical way to deliver the campaign across their stores.

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We produced all POS, visual merchandising, and merch items for the activation. Vibrant colours aligned with their three Aussie inspired smoothies, bringing joy to the holiday season.

Industrial design played an essential role in this year’s project, prototyping and making sure all POS looked great and was easy to install in-store. Merch items included bandanas and scrunchies, which were really well received in markets by the teams. Boost was extremely happy with the campaign results!

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