Retail Zoo

Boost Juice – Merry, Bright & Up All Night!

Boost embraced the Merry, Bright & Up all Night Summer Christmas, and so they approached Dashing to develop a fun and more physical way to deliver the campaign across their stores.

We produced all POS, visual merchandising, and my merch items for the activation.
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Vibrant colours aligned with their three Aussie inspired smoothies, bringing joy to the holiday season.

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Industrial design played an essential role in this year’s project, prototyping and making sure all POS looked great and was easy to install in-store. Merch items included bandanas and scrunchies, which were really well received in markets by the teams. Boost was extremely happy with the campaign results! Watch the video here.
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