Bras N Things

Bras N Things - Bridal Campaign

We celebrated the Bras N Things Bridal collection with vibrant window displays that inspired and engaged their customers.

The initial client brief was to incorporate the idea of brides uniquely celebrating their special day through the tagline “I do my way”. Dashing worked with the B&T team and Indicia Worldwide to develop the creative concept, producing and installing the activation in top 10 stores across Australia and New Zealand.

Based on the rich colour palette, we developed a bejewelled concept of suspended gems and diamonds to complement the campaign tagline and imagery. A mix of printed card stocks and translucent PETG added depth to the colours.

What our clients say

Share Now