Breville
Breville - Aboriginal Culinary Journey
Dashing collaborated with The General Store to deliver a meaningful window display for Breville at the David Jones flagship store in Sydney.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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Breville partnered with Indigenous artists to create a unique collection inspired by the world’s oldest living culture. The artists painted directly on the products to create the ‘Aboriginal Culinary Journey’ range. These pieces of art were 3D scanned and duplicated into multi-layered decals to reproduce the paintings on the appliances. The brand is donating 100% of its profits from the sale of these items to create opportunities for Indigenous Australians.
Dashing produced the printed walls with images of Uluru–Kata Tjuta National Park, the Australian desert digital printed floor decals, and the hanging prints of indigenous artists with rust effect frames. We manufactured the custom timber fabricated plinths to hero the products, also with a rust effect paint and laser cut text into MDF. Our team installed the 4m x 3m LED screen to display the campaign content supplied by TGS. The client supplied the window decals and appliances.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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