Breville - Aboriginal Culinary Journey

Dashing collaborated with The General Store to deliver a meaningful window display for Breville at the David Jones flagship store in Sydney.

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Breville partnered with Indigenous artists to create a unique collection inspired by the world’s oldest living culture. The artists painted directly on the products to create the ‘Aboriginal Culinary Journey’ range. These pieces of art were 3D scanned and duplicated into multi-layered decals to reproduce the paintings on the appliances. The brand is donating 100% of its profits from the sale of these items to create opportunities for Indigenous Australians.

Dashing produced the printed walls with images of Uluru–Kata Tjuta National Park, the Australian desert digital printed floor decals, and the hanging prints of indigenous artists with rust effect frames. We manufactured the custom timber fabricated plinths to hero the products, also with a rust effect paint and laser cut text into MDF. Our team installed the 4m x 3m LED screen to display the campaign content supplied by TGS. The client supplied the window decals and appliances.

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