Brooks Ghost Max Running Zones

Stepping into comfort and protection.

Aiming to give meaning and define the Ghost MAX, Brooks challenged us to create running zones at Rebel Sport stores to effectively convey the quality and advantages of their new product, designed to offer customers MAX cushion and MAX protection.

The Dashing team took the shoe features and developed a zone that echoed comfort and smoothness, quickly hooking visitors to check out the latest runners. We produced and installed cushioned upholstered signage, a graphic wrap application, and softened plinths made from custom covers.

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