Burberry - Lola Campaign

Burberry engaged Dashing to design, produce and install freestanding structures to incorporate supplied sculpted painted modules as part of their global Lola campaign.

The 2022 campaign captures the Lola bag from every angle, reaffirming its status as Burberry’s signature bag. To celebrate the collection, the brand released a series of activations around the world, engaging us to bring the project to life in their key stores in George Street (Sydney), Queens Plaza (Brisbane), and Newmarket (Auckland).

We took the “puffed” walls, gold chrome shelves, and face elements supplied by the client to develop a whole freestanding wall structure, with a base painted to match the design colours. At their George Street flagship, we also installed the carpet and a cubes cluster to create an in-store wow moment.

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