Burberry - Lola Pop Up

As part of a global campaign, Burberry is launching a series of pop-ups to promote their Lola bag, partnering with Dashing to activate the temporary stores in Australia and New Zealand.

The campaign promotes the signature bag designed by Burberry Chief Creative Officer Riccardo Tisci, which has a soft silhouette punctuated with the Thomas Burberry Monogram clasp and a polished chain strap, celebrating the brand’s heritage and its founder.

The World of Lola echoes the shape and tactility of the bag, featuring golden chains, padded quilting and metallic surroundings. The set was designed to be modular and suit three specific layouts as the pop-up travels from Chadstone VIC to Chatswood NSW, then over to Newmarket in New Zealand. Dashing took the elements supplied by the global vendor to develop and install these sophisticated pop-ups, producing flooring and carpet to suit the three locations and organising the logistics throughout the campaign.

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