Calvin Klein

Calvin Klein Holiday

Calvin Klein’s Holiday campaign is rooted in the celebratory nature of the giving season. A contemporary twist on festive classics unfolds in collections boasting a vibrant colour spectrum inspired by mineral tones and radiant metallic finishes.
The brand engaged us to elevate their destinations through a dynamic two-stage project based on their global concept. At Melbourne Central flagship and Head Office, our creative touch emerged as moldable forms — sculpted custom rocks, spray-painted to match the desired colour palette, seamlessly blending with window decals.
The decals used a semi-transparent clear SAV, leading us to complete several tests to achieve the perfect balance of clarity. We rolled out the graphics to all stores across Australia and New Zealand, attracting people walking past and encouraging them to ‘Give Calvin Klein’ this season.

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