VSP Australia

VSP AUSTRALIA – Calvin Klein Pop-Up Glasses Display

Partnering with VSP Australia, we assisted with the industrial design,

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production and bump in and out of a Calvin Klein glasses pop-up in David Jones that would increase foot traffic, could be easily and quickly transported between locations and adhered to strict global branding standards.

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Dashing produced all the elements of the display including Kobe board cladding for the shelf units, acrylic lettering for the Calvin Klein logo and Reboard cutouts layered with B-flute and mirrored vinyl for an eye-catching product display.

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