Calvin Klein
Calvin Klein – Sydney Pride 2023
Calvin Klein celebrates freedom of expression and has long supported the LGBTQIA+ community.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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To coincide with #WorldPride2023 , PVH Brands Australia, Calvin Klein, David Jones and Dashing worked together to bring their Pride campaign to life. The Campaign featured Troye Sivan, Nathan McGuire the first Australian First Nations talent in a Calvin Klein campaign and Manahou Mackay. It also celebrated a product collaboration with Worimi Biripi artist Jake Simon.
We elevated the content and activation through a full takeover at David Jones flagship store Elizabeth street and two windows at Bourke Street Melbourne. The displays incorporated lightboxes, fabric prints, programmed tube lighting, floor and wall cladding, and bright decals.
Apparel suspended on hanging metal rails along with pulsing lights created depth and animated the windows, attracting and enticing customers to share on social media. The look and feel of the campaign continued into Westfield with VM cabinets in Sydney CBD and Bondi Junction.
#FeelPride
Photography: Bernard Lau & Terence-Kent Ow
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